My name's Camille, but you can call me Mimi for short.
I'm a content strategist and senior copy writer with lululemon in Vancouver, British Columbia. An outdoorsy curiosity junkie at heart, I have nine years of professional experience writing, editing, and advising on campaigns within the tech, retail, and fitness industries—and I’m open to new projects. If you’d like to chat work or deep dive on managing the creative process,
I’d love to hear from you.
Writing is how I make sense of the world. When I’m not lost in letters, you’ll find me celebrating the wild places that make up the west coast.
lululemon
I write print and digital copy for a number of categories in lululemon’s portfolio of performance clothing. My work touches hangtags, ecommerce, packaging design, and campaign videos. Every piece of product education is grounded in relatable imagery and insight into the purpose each garment serves, adding a human voice to these technical stories and empowering the reader to imagine how they’d feel while wearing it.
Kate Alvarado Fitness
A seasoned teacher and mentor in the fitness world, Kate launched her own business delivering digital classes in 2020. It was a pleasure to help her tell her story, crafting CTAs and body copy to bring her passion for movement to life.
“Each class invites you to challenge what’s holding you back without judgement, seeking balance and a readiness to laugh when things get tough. And they will get tough, because every class is also really, really sweaty. ”